Typical Business Plan Format

It covers objectives, strategies, sales, marketing and financial forecasts.

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However, there's only one time when EVERY entrepreneur and business owner develops a business plan. Since virtually all lenders and equity investors require a formal business plan.

To help you out, here is my proven business plan template, and the information below details the 11 key sections to include in your plan. Cover Page As simple as this seems, include a cover page with your contact information so potential investors can easily reach you. Executive Summary If investors don’t like your Executive Summary, they won’t read any further, so this section is critical.

Also show your topline financial projections and amount of money you are seeking to raise here. Company Overview In this section, give a profile of your company.

Answer questions such as where you are located, when you were formed, and what is your legal entity form.

The business plan outlines in specific terms the financial objectives of your business, and how it will position itself to achieve those goals in the context of the current market environment.

In addition, the business plan is an indispensable tool to attract business capital.

Finally, if applicable, discuss your distribution plan, which details from where customers can purchase your products and/or services. Operations Plan Your operations plan should detail the key operational processes your organization needs to accomplish on a daily basis to achieve success.

In addition, it should identify the milestones you need to accomplish over the next 1-3 years in order to achieve success. Management The Management Team section of the business plan must prove why the key company personnel are “eminently qualified” to execute on the business model.

Also mention gaps in your team and who you need to hire. Financial Plan Your financial plan is critically important to investors.

Identify the ways in which your company generates revenues.

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