Finally, it can be conceptualized socially, as the complex of attitudes, motivations, norms, and role models that regulate and shape that flow into a distinct institutional domain.
More recently, rather than seeking alternatives to the industry, environmentalists and other concerned individuals have sought to collaborate with the industry to ascertain the sustainability of tourism development projects.
They thus hope to prevent the environmental and social ravages that unconcerned and often speculative developments wrought in sensitive sites in the past.
The development of modern tourism was made possible by major technological innovations in transportation, such as the steamship and the train, and later the car and the airplane, which facilitated the establishment of regular transportation services for large numbers of people.
The demand for tourist services, however, was provoked by the economic and social changes that followed the Industrial Revolution: Industrial pollution and urbanization separated people from as yet unspoiled nature; the strains of modern life created demands for rest and recreation; secularization and imperial conquests led to a broadened outlook on the world and a growing interest in remote lands and people.
In reaction to the problematic consequences of the hegemonic tourist industry, various kinds of “alternative tourisms” have emerged, such as “green” tourism, eco-tourism, low-impact tourism, and “countercultural” tourism, the latter espoused in the ideology—but not necessarily in the practice—of contemporary backpackers.
Most of these alternative tourisms, however, have been eventually absorbed by the tourist industry, which has adapted its services to the particular needs and preferences of alternative tourists.
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It can be considered demographi-cally, as the flow of temporary leisure migration across international boundaries (international tourism) or within the boundaries of a given country (domestic tourism).
It can be thought of institutionally, as the system of enterprises (airlines, travel companies, touring agencies, hotels, resorts, guest houses, souvenir shops, restaurants, theme parks, and so on) and organizations (travel associations, local and national tourist authorities, and international tourist organizations) that process and serve that flow.