2.2.2 Aspirational purchases: the added value of luxury brands.How do consumers in developing countries view traditional British brands?
A quantitative study amongst affluent Chinese consumers aged 18-35.
2.2.3 Is political activity associated with rejection of global brands?
A qualitative study amongst marketing managers involved in promoting alcohol and cigarette products.
2.2.7 The impact of body language and gestures on global communication: to what extent can misunderstandings arise, and how does this impact on sales?
Marketing is a broad area, with many different ideas to explore, so there should be plenty to whet your appetite here.
Marketing dissertations typically take one of two forms, focusing either upon collecting and analyzing primary data or upon appraising secondary data only.
Either type can be appropriate to your area of study. 2.1.2 The management of marketing: is empowerment a useful concept to inform the contemporary marketing department? 2.1.3 Can the Jetstar marketing science model, developed to assess profitability in the low-cost airline market, be used successfully for other budget markets? 2.1.4 Is there one best marketing decision model, or should models be selected on a contingency basis? 2.1.5 The relationship between theory and practice.
You will also find an overview of how to structure your dissertation in section three below. Do the most successful marketers have an in-depth theoretical knowledge of their field?
Of course, the market needs of the global poor differ greatly from the needs and consumer behavior of the more affluent communities usually targeted by mainstream marketing.
Research into BOP marketing covers the kinds of products the poor need, to how to reach low-income consumers.