The Best Business Plan

A company often needs a business plan before it can borrow money from a bank.

Include a discussion of the distribution channels you’ll use and why.

Once you’ve completed this information, present your advertising, PR and promotions strategies and tactics, referring to your market research to show why you are recommending these.

He has worked in the corporate and nonprofit arenas as a C-Suite executive, serving on several nonprofit boards.

He is an internationally traveled sport science writer and lecturer. "What Factors Make the Difference Between a Good Business Plan & an Excellent One?

The more organized your document, the easier it is to follow and to review later when you need specific information.

The Best Business Plan

Include a detailed contents page, an executive summary that tells what’s coming, sections on your product or service, the marketplace and financial numbers, a summary and supporting documents.

State the industry in which you will be operating in your business plan.

For example, if you are in the RV (recreational vehicle) industry, define which types of vehicles you offer and their prices.

Conduct a break-even analysis that estimates when your company will likely turn a profit.

Base your break-even analysis on a three-year forecast of sales and profits.

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