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As the number of childrenserved grows, fixed costs are spread thinner over a larger customer base.
Threats Competition from alreadyestablished facilities that improve their service offerings to be more competitiveto The Toddler Warehouse. Legal liability issues, eitherone large suit against The Toddler Warehouse, or significant increases inpremiums due to changes within the operating environment of the industry.
The trend is moving demand away from solely babysitting child care to childdevelopment care.
This will benefit The Toddler Warehouse because they offerstate of The art learning systems.
SWOT Analysis The following SWOT analysis captures thekey strengths and weaknesses within The Company, and describes theopportunities and threats facing The Toddler Warehouse.
Strengths A sophisticated and effectivelearning system. Excellent training programsthat all employees must participate in.
The Toddler Warehouse will leveragethis information to continue to study who is served, their needs, and how The Toddler Warehouse can best communicate with them. Market Needs The Toddler Warehouse is providing Salem parents with a full-time child care service that utilizes a sophisticated learningdevelopment system.
Market Demographics The Toddler Warehouse’s customers can bedescribed by the following factors: Geographic The immediate geographic areais the city of Salem which has a 130,000 person population base. The Toddler Warehouse will fulfill the following benefitsthat are important to their customers: Selection: A complete serviceoffering of child care and learning development for toddlers age three to five.