It’s all good to have a cool name that you love, but if it can’t be found easily on the web, and if all the relevant social media account names are taken, you’re going to be hard-pressed to put together a powerful and consistent online presence.
At a bare minimum you should have: Try to get the same handle or username for each platform.
Incorporation provides some liability protection for the corporation’s debts, and offers some measure of protection for a company’s name.
Company officers and shareholders may come and go, but the corporation exists until it is wound down.
Other great social media options for labels are: a You Tube channel, a Soundcloud profile, and Linked In profiles for your company and/or employees.
For a comprehensive review of all the top digital distributors out there, check out Ari Herstand’s article on the topic HERE.
If you are going to seek out funding or investment, you will need a detailed business plan to provide to any potential investors or lenders.
If you’ve never written a business plan before, check out this free resource from the Business Development Bank of Canada: Business Plan Template.
For example, I am @nigelpjenkins on both Twitter and Instagram.
This makes it easier for people to find you across platforms.