For a diverse population, a mixed mode survey that uses both paper surveys and online surveys can increase response rates.
Learn more about how to increase survey response rates here.
Given the rising costs of paper, printing, and postage, many businesses are shifting towards online surveys over paper surveys.
The costs savings alone by switching to online surveys are a significant motivator.
However, the decision to change can be a difficult one; some target populations may not be receptive to strictly online surveys.
The debate between which is more effective: paper-based surveys or online surveys continues.
How does each mode of survey research fare in your market?
Can your research remain valid if you switch to one mode of survey research, but leave the other behind? Whether the survey is administered in person, mailed, or sent as an email attachment, speed will be a factor.
However, declining response rates over the past decade have increased the risk of selection bias in cross-sectional studies.
The growing use of the Internet offers new ways of collecting data, but trials using Web-based questionnaires have so far seen mixed results.