Our business plan included an overview on why we were making the move, the issues with the current business, the benefits of moving to a new platform, the potential issues during the move, the main task, added costs, and a timeline.
It really covered everything we felt was the most important.
Whatever your reason for writing a business plan, the task will probably still feel like a homework assignment.
When you’re starting a business, your to-do list is a mile long and filled with more immediately rewarding tasks, like taking product photos, creating ad campaigns, and opening social media accounts.
Here’s what your business plan’s executive summary should include: This section of your business plan should answer two fundamental questions: Who are you, and what do you plan to do?
Answering these questions provides an introduction to why you’re in business, why you’re different, what you have going for you, and why you’re a good investment bet.
Clarifying these details is still a useful exercise even if you’re the only person who’s going to see them.
It's an opportunity to put to paper some of the more intangible facets of your business, like your principles, ideals, and cultural philosophies.
As you make a list, your core values should start to emerge.
Once you know your values, you can pen a mission statement.