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As you develop your event planning business, it's important to market in order to grow your client base.
One of the best ways to generate ideas is by watching the top wedding planners.
Below are 25 of the most influential wedding planners in the world. 25 Tiffany Lanier started Sun Horse Weddings on the Isla Mujeres in 2002. The company coordinates both Buddhist and Christian weddings.
However, friends “like” websites they want to support or really like.
So create a Facebook page for your event planning business, but use it sparingly for promoting your business.
Many planners opt for this business-card format because more information can be included than on a traditional business card, while the card remains small enough to be tucked inside a wallet or purse.
Include the name of your business, contact information (e-mail, phone and website address, for instance), your name, specialization, your logo, and some testimonials from past clients. You never know when you'll run into a potential client.Because the market area for this kind of event planner can extend throughout a given county, a magazine focusing on that county can be an excellent one in which to advertise.These magazines can be geared to topics related to your service (e.g., gourmet food, floral design) or aimed at readers in a certain region.Even in the computer age, a succinct, professionally printed business card is still critical.Consider it a diminutive brochure, especially if you opt for a tri-fold business card.As your Facebook and Twitter audiences grow, stay creative.Invent new ways to engage your audience and encourage them to invite their friends. People don't forward commercials to their friends -- they forward value.An ad in a regional magazine might be a good tool for reaching upscale consumers.A regional business magazine ad would also reach prospective corporate clients. Don’t underestimate the power of this small but mighty marketing tool.All materials should look professional, but if you are marketing to a budget-conscious group, a too-glamorous brochure can send the wrong message—and send potential budget-conscious clients running in the opposite direction.As with your business cards, leave your brochure with caterers, florists, photographers, and other vendors with whom you’ve worked. You may choose to distribute your brochure via direct mail.