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Mention the school’s features, courses or extra-mural opportunities, say which are relevant to you and why.Have definite goals: The admissions committee is looking for an organized career strategy that rests on solid self-understanding.You may have to work hard to polish up whatever dullness or omissions lurk in your past, but your aspirations are safely ahead of you where no committee can verify them.
Avi Gordon, MBA Admissions Studio, MBA Admissions Essays: The one question all business schools ask.
The following is an excerpt from MBA Admissions Strategy: From Profile Building to Essay Writing by Avi Gordon, Mc Graw-Hill / Open University Press, 2005. They appear different but if you look closely they are just variations on a few classics and the most common of all is "Why an MBA? Elaborate on your future career plans and your motivation for pursuing a graduate degree at the Kellogg School.”“Think about the decisions you have made in your life.
- Future – What do you want to do with your degree, in the short and long term? Notice, however, that Stern does not ask for long term goals and LBS has a particular sub-question.
In general, shape your “Why an MBA” answer carefully to whether the question asks more about your past (“What has led you to want an MBA?
”) or about your future (“What will you do when you graduate? ”)This essay should be done in a clear and straightforward way.
You can be creative in your answers to many other questions, but here it is risky.
They want to know why you have made the decisions you made, how they have brought you to this point in your life, and where you are going from here.
Goals can include broader, non-career and personal or community aspirations – but your first priority is to establish a clear professional path.
Convince the committee that you will make it happen no matter what – even if you don’t get into their school, or any school.c.
Have a worthwhile future: Faced with applicants who have equivalent grades and GMATs, the admissions committee will promote those who are on a unique, interesting, worthwhile career mission.