A broadly positivist View, which utilizes both deductive reasoning coupled with a quantitative approach, was employed to create the profitability model.
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The study found that there is a positive association between each proposed driver in the cost, assets, and revenue and profitability models.
It also found that there is a positive association between each proposed approach in the assets and revenue model, and profitability.
This thesis concerns strategic profitability management. The emergence of strategic management accounting has created a growing need for companies to discover the key factors that affect profitability and then to understand how these factors should be managed.
To fulfil strategic management accounting requirements necessitates the use of appropriate strategic management accounting techniques.
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