The film’s narrator is a dead-eyed cog at a dead-end job for a car manufacturer.
He lives in a condo spare of personality and filled with IKEA furniture.
He lives in a condo, and defines himself through his possessions. The cause, which is unknown to him at this time, is due to a split personality disorder.
His other personality takes over when he thinks that he is sleeping.
The first one involves meeting Marla Singer, another poser at group meetings who becomes the only major female presence in the film.
The second event is the first half’s most important one – the narrator meets the brash soap maker Tyler Durden.
He is empty of feeling, seemingly overwhelmed by the demands of an outside world to buy more, consume more in order to be more.
It is therefore no surprise that he’s also an insomniac.