Corporate Business Planning

Corporate Business Planning-37
As such, innovation and diversity must be at the center of public media’s culture.CPB, through its leadership and investments, will continue to encourage agility within the public media system and support innovation across all platforms, and in ways that ensure public media will remain relevant in an increasingly diverse America.

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Building on the foundation created by the CPB Board of Directors through its Goals and Objectives, CPB management introduced a three-year business planning process in FY 2016.

Each year, as CPB prepares a new iteration of its business plan, CPB management will review the impact of its decisions and investments against CPB strategic priorities, the Board’s Goals and Objectives, and the mission of public media.

The Board of Directors’ Goals and Objectives (Appendix A) outline three broad areas of impact: Content and Services, Innovation, and Support for Public Media.

The Goals and Objectives provide the foundation for the Business Plan and shape our three, inter-related strategic priorities: Collectively, these strategic priorities are focused on serving public media’s constantly evolving audience, sustaining access to public media’s service, addressing disruption in the public media industry, and securing resources on behalf of public media’s mission.

People expect to be able to access the content they want, anytime, anywhere, on any device.

Further, they increasingly expect this content to be curated to match their interests and be specifically formatted to the platform they are using.

collects standard financial and operational information from Grantees.

The data is provided to public broadcasting stations and national organizations to support decision-making, understand performance issues, identify improvement opportunities, and achieve defined objectives.

Changes in the way in which audiences use, consume, and engage with media have also quickened the pace in how media organizations measure and assess the effectiveness of their initiatives.

As a mission-focused organization, CPB continually assesses the ways in which we measure our performance in fulfilling our mission and our success in mobilizing our resources.


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