Consumer Problem Solving

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Real-life money problems are used throughout this unit for consumers.

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You can also report an illegal business practice or file a complaint against a merchant.

If you were to go to court, the judge could use several solutions at the same time.

Evaluation of alternatives Consumers have a small number of brands that they prefer to choose from, and a certain criteria that they use to base their decision upon.

Romeo And Juliet Persuasive Essay - Consumer Problem Solving

The set of brands are most usually categorised into acceptable/unacceptable and the criteria is usually based on important product attributes.

Firms’ marketing strategies Sociocultural environment Need recognition The consumer does or does not understand what the certain needs they have that they need to be fulfilled.

Pre-purchase search Consumers rely on past experiences as an internal source of information, but if this is insufficient, then consumers undertake an external search of information, which can include: Internet, in-store, brochures, product reviews, salespeople, friends and family, packaging, advertising, and direct marketing.

If the amount at stake is ,000 or less, you can take legal action against the merchant in Small Claims Court.

If the amount is higher, you can go to another court.


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